Keynote Experiences That Plug Profit Leaks and Transform Your Sales Team from Passive Sellers to Persuasive Negotiators
Tony Perzow, a globally recognized sales negotiation specialist, has trained over 25,000 professionals to close better deals and protect profits. His game-changing insight? Great salespeople don’t automatically make great negotiators. While sales thrives on empathy, negotiation demands a strategic, self-centered approach. Entering a negotiation with a salesperson’s mindset is like bringing a knife to a gunfight—you’re already at a disadvantage.
Tony’s keynotes transform empathetic sellers into confident, profit-saving negotiators. Inspired by the teachings of negotiation pioneer Dr. Chester Karrass, certified in ethical persuasion by Dr. Robert Cialdini, and trained by the head of Stanford’s Behavioral Science Lab, Tony delivers cutting-edge insights and practical strategies that redefine how your team negotiates—and how your business wins.
What are your meeting goals?
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Defend Pricing
Tony equips your team with a proven, step-by-step methodology to confidently negotiate and defend price in the face of buyer pushback. This powerful session will empower your sales professionals to protect margins, build credibility, and close deals without unnecessary concessions.
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Planning & Preparation
When was the last time you blocked time in your calendar for real planning and preparation? Probably never! Tony will teach your team a proven process to uncover the hidden pressures buyers face, empowering your sales professionals to negotiate with confidence and precision.
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Negotiating WIth Important Relationships
Tony explores how trust, respect, and accountability are essential for successful negotiations—whether with customers or colleagues. You'll uncover how we often sabotage our own success and learn how to shift from unproductive behaviors to win/win strategies that foster collaboration, strengthen relationships, and drive the best outcomes for everyone involved.
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Ethical Persuasion & Influence
Tony, certified by Dr. Robert Cialdini—the godfather of persuasion—will guide your team through the 7 universal principles of persuasion from Cialdini's New York Times bestselling book, Influence, hailed by Warren Buffet as one of the greatest business books ever written. This transformative session equips your team with proven strategies to secure more "Yeses" and drive impactful results.
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The Ethical Conman
In his newest topic, Tony delves into the art of becoming truly magnetic individuals. While getting a "yes" is good, being a "yes" is even better. Tony will empower your team to attract more "yeses" naturally—without relying on tactics. By blending timeless principles of persuasion with cutting-edge behavioral science from Stanford's Behavior Lab (where Tony has studied with its head researcher), your sales professionals will unlock the most powerful form of influence: BeSuasion—persuasion through who you are being, rather than what you are doing.
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About Tony
Tony Perzow is a globally recognized sales negotiation expert who has spent over two decades helping organizations protect profits and close better deals. Known for his dynamic keynotes and transformational training programs, Tony has trained over 25,000 professionals from top companies like Apple, Red Bull, and Rolls Royce. His approach equips sales teams to shift from empathetic sellers to confident, profit-saving negotiators.
Tony’s unique credentials set him apart. Certified in ethical persuasion by Dr. Robert Cialdini and in BJ Fogg’s Tiny Habits methodology, Tony combines cutting-edge behavioral science with real-world strategies. His diverse background includes mastering Neurolinguistic Programming, scaling a startup to eight figures, trading in Canada’s options pits, and building businesses across industries like real estate, entertainment, and tech.
Tony doesn’t just teach negotiation—he transforms how businesses win. His groundbreaking programs have delivered measurable results, including an 8131% ROI for a Fortune 500 construction company and over $1 billion in additional revenue generated globally. By blending practical insights with engaging delivery, Tony ensures every audience leaves with actionable strategies to thrive in any negotiation.
When your team needs the tools to stop profit leaks and drive success, Tony Perzow is the trusted expert who delivers.
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