• negotiation skills


    See why Tony is the #1 keynote speaker and trainer in the area of negotiation, persuasion, influence, and maximizing profits



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  • Scott L. says…

    "Material is great.  Tony is outstanding. Excellent at transferring knowledge.  Very engaging!"

    Vice President Of Finance, G.L. HUYETT

  • Aida T. says…

    "I just wanted to express my gratitude for your advice regarding negotiating salary tips. I have happily accepted an offer and was able to negotiate additional perks thanks to you! What I found really helpful in the salary negotiation process was your advice on anchoring , shaping expectations, and allowing the deal to get bigger. My biggest takeaway was to not go into a fearful mode of "tap dancing" when being compared to a competing candidate. Thank you!"

    Partner Relations Manager, FAIR.COM

  • Fernando F. says…

    "The key learnings I got while training with Tony have helped me and keep helping me in my daily professional and personal life. From negotiating my last job change to helping my wife negotiate hers, from dealing with top customers or my own kids, these techniques are the most up-to-date in a ever changing, rapidly-evolving market. One particular technique I started using after my training with Tony is in regard to adapting to a specific psychological profile of a given customer. Also, managing timelines have become more efficient after Tony’s workshop."

    Medical Research Specialist, PFIZER

  • Nikko C. says…

    "Tony’s seminar not only helped me in my business life but in my personal life - I now find negotiating to be enjoyable, in part because of Tony and I strongly recommend him in this regard."

    Vice President Of Business Development, CONVERDYN

  • Anibal J. says…

    "Of all the seminars and courses I took after graduating from University, this one was definitely the most effective and enjoyable. Tony has a very charismatic way of presenting the material and he connected with our group of over 30 people in a fantastic way. His knowledge of the material was outstanding and he was able to clearly explain all the concepts while maintaining an engaging atmosphere."

    Strategic Business Development, PRIMALOGIK SOFTWARE

  • Frank H. says…

    "Tony possesses two amazing skills. First, he is an expert negotiator. He understands strategies, interactions and human nature. He knows how to craft a better deal. Second, and more importantly, Mr. Perzow is a natural communicator and teacher. His classes are fun and challenging at the same time. I have personally attended and have several clients who have been through Tony's seminars. We continue to see value. A final word. Tony is my secret weapon when I need to better understand a negotiation. What more can I say?"


  • Stilian N. says…

    "I had the pleasure to participate in one of Tony’s seminars. He is a very gifted presenter, top negotiator and clearly knows his topic. His speaking style is extremely entertaining and motivating. Not only was the seminar great, but the negotiation tools I left with were invaluable. I encourage everybody who desires to become a better negotiator, expert or beginner, to go and train with Tony."

    Business Development Manager, LOCWELD

  • Ruben D. says…

    "Tony Perzow’s training session was very constructive for me. I considered myself not a novice in Negotiations, which is why I signed up for such a compressed training session. But Tony was able to deliver nuances of Negotiation that I never thought of or even considered in the past. His way of demonstrating techniques is such that one never forgets."

    Vice President of Enterprise Solutions, PANASONIC

  • Andrea B. says…

    "Tony is one of my favorite instructors! He is knowledgeable, vivacious and doesn’t take himself too seriously. More importantly he is able to keep your attention for long periods of time. I recently had a need to train my team of production managers and Tony was my first choice, going with anybody else wasn’t even an option."

    Head of Production, RED BULL

  • Brett M. says…

    "Tony Perzow’s negotiation seminar was the best that I have ever taken.  Even exceeds a much longer course in college."

    Head Of Program Acquisitions, STARZ NETWORK

  • Drew P. says…

    "Tony Perzow delivered the most engaging, interesting and memorable presentation of negotiation tactics I’ve experienced."

    Procurement, DAIMLER

  • Shawn D. says…

    "One of the best presentations I’ve attended in the past 23 years!"




Tony Perzow: #1 Rated Negotiation Speaker And Trainer

A former negotiation trainer at the Karrass Organization and Vice President of negotiation training at Strategic Pricing Associates, Tony’s mission is to help others be insanely successful. His highly engaging keynote presentations and workshops shatter the myths and misconceptions that prevent most companies and individuals from negotiating effectively. He blends the 30,000-foot view with in-the-trenches experience and practical tools to create immediate and lasting change. Your audience will never think about leaving money on the table the same way again. And they will leave with concrete actions, ideas, and techniques they can use to negotiate bigger and more profitable outcomes.

A polished and engaging presenter, Tony has trained top executives from many of the leading Fortune 500 companies. His upcoming book, You Suck at Negotiating – But, You Don’t Have to  goes beyond the theory of negotiating by providing practical, action-oriented information. Before his career as a negotiation expert, Tony was a top sales performer, procurement specialist and entrepreneur. He’s been a buyer and seller of some of the world’s largest closeouts, negotiating with such companies as Walmart, Amazon, and Costco. He’s also been a successful restaurateur, real-estate developer, and award-winning film producer.

Most speakers strive for applause. Tony aims for getting you the results you need to win at the game of negotiation. He will help you get clear on winning, figure out how to get there, and get it done!



negotiation keynote speaker | Tony Perzow
Tony @TonyPerzow A skilled buyer will try and SHAPE your expectations in order to restructure them in his/her favor, by shaking your… https://t.co/tyFWPlZf9f 5 days ago
Tony @TonyPerzow Top 17 reasons when NOT to negotiate https://t.co/QN0USp6CPX 5 days ago
Tony @TonyPerzow Great visual! #negotiation https://t.co/nYi0GWDhO4 5 days ago
Tony @TonyPerzow Are your salespeople setting the tone in their negotiations? Are they establishing a reference point first with buy… https://t.co/CybGC72q2c 2 weeks ago
Tony @TonyPerzow Negotiation is a game and should be thought of as one. Once a salesperson finally changes their perspective and se… https://t.co/G9me5Embjq 2 weeks ago
Tony @TonyPerzow If you are skilled in negotiating, would you take advantage of someone who sucks at it? Here's what I'd do:… https://t.co/sFykWS5ShZ 8 weeks ago
Tony @TonyPerzow @SharonJurd Welcome, @SharonJurd! 8 weeks ago
Tony @TonyPerzow When you suck at negotiating, you lose business deals. Hire a negotiation expert to revamp your negotiation skills… https://t.co/fhayd4mCbk 8 weeks ago
Tony @TonyPerzow If you suck at negotiating, here are the three the things you're doing wrong and you need to change right away!… https://t.co/W0KMLqS7Jg 8 weeks ago
Tony @TonyPerzow Did you know that 80% of companies negotiate without any sort of plan or process? Let me change that for you! Boo… https://t.co/Xdj1B2FDS0 8 weeks ago
Tony @TonyPerzow Do you want to be successful at your next #negotiation meeting? Start by focusing on the #preparation more than you… https://t.co/SVkcy0TqOe 8 weeks ago
Tony @TonyPerzow What’s is a win/win negotiation all about satisfaction? Heres what I think: https://t.co/R3rn622j8J #winwinhttps://t.co/cFl1ejFaws 8 weeks ago


Let us know where you are, and we’ll send you an email next time Tony does an event near you. You may be able to see Tony speak, book an event for your organization (and save on travel,) or just say “Hi!”