Tony Perzow
FOR FOUNDERS AT A CROSSROADS
The old way no longer fits.
The next chapter isn't clear yet.
I help founders and self-employed professionals make sense of uncertainty in their work or business, reconnect with what matters, and choose a grounded next step they can trust.
45 minutes · $97 · Applied toward the four-week intensive if we continue
You may be at a crossroads if...
The details may differ, but the feeling is often the same: the old way no longer fits, and what comes next isn’t clear yet.
MISALIGNMENT
Successful, but depleted
The business may look good on paper, while the way you’re working no longer feels sustainable.
THE DECISION
Stay, pivot, or begin again?
You’re weighing what to protect, change, sell, or leave behind.
A SHIFTING LANDSCAPE
The ground is moving
Changes in your market, technology, or life have made the old plan harder to trust.
WHAT’S NEXT
You sense a new chapter
You feel ready for something different, but can’t yet see the first step.
A clear place to begin
Start with one focused conversation.
Bring one decision or uncertainty you’re facing. Together, we’ll look beneath the immediate question, reconnect with what matters most, and identify a grounded next step you can trust. Whether or not we continue, you’ll leave with greater clarity and something concrete to act on.45 minutes · $97 · Applied toward the four-week intensive if you choose to continue.
THE FOUR-WEEK INTENSIVE
A grounded process for shaping what comes next.
The Clarity Session identifies the question worth exploring. If you’d like to go deeper, we’ll continue through four private sessions over four weeks—moving from what is already alive in you toward a direction you can begin testing.
week
01
Discover
Uncover the strengths, values, and moments of alignment already present in your story.
week
02
Dream
Imagine a next chapter that feels more alive, meaningful, and true to you.
week
03
Design
Turn that vision into clear choices and practical possibilities.
week
04
Deploy
Choose what to test, take a grounded first step, and learn from what follows.
FOUNDING RATE
$750
Available to the first five clients as this intensive is introduced.
The Four-Week Intensive
Four private sessions across four weeks
BEGIN HERE
Book a 45-minute
Clarity Session
Your $97 is applied in full
if you continue.
WHY I DO THIS WORK
I know what it’s like when the old way stops working.
For more than 25 years, I’ve been an entrepreneur, keynote speaker, and facilitator—building businesses and helping leaders at some of the world’s largest companies navigate consequential conversations.Then my own life reached a crossroads. Work disappeared. A relationship ended. My father became ill. The future I had worked so hard to create began falling apart. I tried to solve it the way I had solved everything else: more effort, more strategy, more control. But the harder I pushed, the more lost I became.Eventually, I began to see uncertainty differently—not as something to defeat, but as an invitation to discover what wanted to emerge next. That experience changed my life and the work I’m here to do.Today, I help founders and self-employed professionals listen beneath the noise, reconnect with what matters, and find a direction that feels both alive and true.
Trusted by leaders at
What people have experienced
Lindsey Zachery
Retreat participant
“My goal when I met you was to learn to love myself, and I have improved leaps and bounds since the retreat. I never knew any of this was possible! The way I look at chronic pain has transformed—it’s an acceptance, and with the acceptance comes understanding. This last year has been the best year of my life.”
Jed Barnes
Director, AI Strategy and Transformation at Humana.
“Working with Tony was both edifying and enjoyable. His passion and attention to detail were apparent on a daily basis. His strong interpersonal skills were extremely beneficial in his ability to navigate sensitive and complex business dynamics.”
Joan Alicia Koh
SVP HR, NielsenIQ · Executive Coach
“Thank you, Tony, for the meaningful session. We walked away with very practical tips and a new way of leading.”
Mike Silberg
Founder and CEO of 18X Elite Impact
“I reached out to Tony to tell him I feel I got huge value from his lectures. I can say for sure I owe much of my income to Tony. He helped me get my real value. Thanks, Tony!”
Frequently asked questions
Who is this for?
Founders and self-employed professionals who have reached a crossroads—something needs to change, but what comes next isn’t clear yet. You don’t need to arrive with the answer. That’s what we’ll explore together.
What happens in the Clarity Session?
We’ll focus on one decision or uncertainty you’re facing. Through a guided conversation, we’ll clarify the deeper question, reconnect with what matters to you, and identify a grounded next step. You’ll leave with something useful whether or not we work together again.
Is there any pressure to continue?
None. The Clarity Session is designed to stand on its own. If continuing feels right, your $97 session fee will be applied in full toward the four-week intensive. The choice is entirely yours.
What happens during the intensive?
We’ll move through Discover, Dream, Design, and Deploy: uncovering the strengths and values already present in your story, imagining a future that feels alive and true, turning that vision into practical possibilities, and choosing a next step you can begin testing.
YOU DON’T NEED THE WHOLE WAY FORWARD
You only need a clear place to begin.
45 minutes · $97 · Fully credited toward the four-week intensive if you continue.
Tony Perzow
Private coaching for founders and self-employed professionals at a crossroads
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Privacy Policy
Effective date: November 12, 2026Tony Perzow and Seeds of Success Institute, LLC (“Tony Perzow,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit TonyPerzow.com, contact us, book a session, submit a form, purchase a service, or otherwise interact with us.By using this website, you acknowledge the practices described in this Privacy Policy.1. Information We CollectDepending on how you interact with us, we may collect the following information:Information you provide- Your name, email address, telephone number, and other contact details.
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Seeds of Success Institute, LLC
Santa Monica, California, United States
Email: [email protected]