Keynote Experiences That Plug Profit Leaks and Transform Your Sales Team from Passive Sellers to Persuasive Negotiators
Tony Perzow, a globally recognized sales negotiation specialist, has trained over 25,000 professionals to close better deals and protect profits. His game-changing insight? Great salespeople don’t automatically make great negotiators. While sales thrives on empathy, negotiation demands a strategic, self-centered approach. Entering a negotiation with a salesperson’s mindset is like bringing a knife to a gunfight—you’re already at a disadvantage.
Tony’s keynotes transform empathetic sellers into confident, profit-saving negotiators. Inspired by the teachings of negotiation pioneer Dr. Chester Karrass, certified in ethical persuasion by Dr. Robert Cialdini, and trained by the head of Stanford’s Behavioral Science Lab, Tony delivers cutting-edge insights and practical strategies that redefine how your team negotiates—and how your business wins.
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Unlocking the Secrets to Happiness, Success, and Abundance Through Negotiation Mastery
After years of training over 20,000 professionals in the art of negotiation, a remarkable pattern emerged – a pattern that holds the key to a life of unparalleled happiness, success, and abundance. At the heart of it all is the profound connection between negotiation skills and overall well-being.
You might wonder, how does mastering negotiation translate to a happier and more successful life? It's quite simple, really. Negotiation is the art of getting what you want, and when you can skillfully navigate life's twists and turns, you inevitably open doors to abundance. But there's more to it than that. It's about wanting what you get, cherishing the journey, and finding fulfillment in every facet of your existence. This is where Inner Negotiation comes into play.
Through my extensive experience, I've identified six essential attributes that the world's top negotiators share (seen below.) These attributes hold the secret to their unparalleled happiness and success. The best part? These attributes are within reach for anyone willing to embrace change and put in the work required for personal growth. This is the essence of Inner Negotiation.
My approach to personal development, whether working with individuals or organizations, is holistic. I equip you with the external tools – competitive and collaborative negotiation strategies and techniques – to help you achieve your goals in both business and life, fostering success and abundance.
But the journey doesn't stop there. Inner Negotiation delves into the profound inner world, helping you discover the power to not only get what you want but also genuinely want what you get. It's about nurturing happiness and joy in your life, not just accumulating material wealth.
The bottom line is this: peak performance can only be achieved when there is harmony and alignment between your inner world (your self-concept, beliefs, and values) and your outer world (the practical tools and strategies you employ). This integration is the key to unlocking your full potential and living a life filled with happiness, success, and abundance.
Are you ready to embark on this transformative journey of Inner Negotiation? The path to a richer, more fulfilling life starts here. Join me, and together, we'll bridge the gap between your inner and outer worlds, unlocking the extraordinary life you deserve.
The Six Essential Attributes Of Skilled Negotiators
Out Of Their Mind
Successful negotiators acknowledge that relying solely on the intellect is inadequate for decision-making in both business and life. They understand that their bodies and emotions act as a superior GPS system. They have cultivated a strong connection with the nuances of their intuition, learning to trust their hunches even when it defies logical reasoning
Compassionate
Exceptional negotiators often exhibit heightened compassion for both themselves and others. They recognize that assigning blame is not productive, acknowledging that no one is faultless, and everyone bears some responsibility. Understanding that perfection is unattainable, they appreciate that everyone is doing their best, emphasizing the importance of taking responsibility for one's own actions.
Aware
World-class negotiators possess a profound self-awareness, understanding themselves thoroughly, and embracing both the positive and negative aspects of their personalities. They are fully conscious of the patterns, belief systems, and behaviors that may disrupt their lives and are committed to the process of healing and personal growth
Non-Sensical
The most adept negotiators embrace a fearless curiosity, delving into concepts that may not align with intellectual or scientific norms. They grasp the vast mysteries of life and the importance of maintaining an open mind, recognizing that there is much that remains unknown. In navigating negotiations and life, they understand the value of embracing the unexplored and acknowledging the limits of current understanding
Authentic
The most skilled negotiators lead lives that are in integrity with their authentic and true selves. They grasp that genuine freedom arises from unapologetically prioritizing their own needs first. These negotiators intentionally and assertively shape their lives in alignment with their desires, steering clear of conforming to others' expectations.
Heart-Centered
The most accomplished negotiators are guided by their hearts, recognizing that love is a fundamental force shaping the world. They purposefully construct lives infused with love, cultivating affection for their work, relationships, and, crucially, for themselves. Understanding the transformative power of love, they navigate negotiations and life with a conscious commitment to fostering a profound sense of connection and compassion.
How Tony Transforms Individuals Into Skilled Negotiators: An Inside-Out Approach
The journey to becoming an exceptional negotiator begins within. Tony firmly believes that the most critical relationship anyone has is the one they have with themselves. It's the foundation upon which all negotiation success is built. Let's dive into the process Tony uses to develop individuals and teams into world-class negotiators, starting from the inside and moving outward.
Inner Negotiation
Self-Awareness: The first step is to understand your own beliefs, biases, and emotional triggers. What limiting beliefs are holding you back in negotiations? What self-sabotaging patterns do you need to overcome?
Emotional Mastery: Gain control over your emotions and reactions. Emotional intelligence is key to staying composed and making rational decisions under pressure.
Confidence Building: Cultivate a strong sense of self-worth and confidence. You can't maximize profits when you minimize yourself.
Mindset Shift: Transform a fixed mindset into a growth mindset. Embrace challenges and setbacks as opportunities for learning and growth.
Collaborative Negotiation
Building Trust: Establish trust and rapport with your counterparts. Trust is the foundation of successful long-term relationships.
Effective Communication: Hone your communication skills, including active listening and empathetic responses.
Win-Win Solutions: Explore creative problem-solving and negotiation techniques that create mutually beneficial outcomes.
Conflict Resolution: Develop the ability to turn conflicts into opportunities for constructive dialogue and resolution.
Competitive Negotiation
Strategy Development: Learn and practice negotiation strategies tailored to your goals. Understand how to set objectives, make offers, and counter offers effectively.
Tactical Skills: Develop the skills to navigate tough negotiations, including persuasion, influence, and handling objections.
Leveraging Power Dynamics: Understand power dynamics and how to use them ethically and effectively to your advantage.
Risk Management: Learn to assess and mitigate risks associated with various negotiation scenarios.
The Ongoing Journey
Continuous Learning: Recognize that negotiation is an evolving skill. Commit to continuous learning and improvement.
Real-World Application: Apply what you've learned in real-world scenarios and refine your techniques through practical experience.
Feedback and Adaptation: Seek feedback and adapt your approach based on the outcomes of your negotiations.
Mentoring and Coaching: Consider mentoring and coaching to provide guidance and support as you advance on your negotiation journey.
By addressing the inner barriers and building a strong foundation of self-awareness and confidence, you'll be well-equipped to navigate both competitive and collaborative negotiation scenarios with finesse. The transformation begins within, but it has the power to reshape your entire approach to negotiation, leading to greater success and fulfillment in your personal and professional life.
How Tony Can Help You and Your Organization
Elevate Your Next Event with Compelling Keynote Speeches
Are you searching for a dynamic and insightful speaker to energize your conference, meeting, event, or sales kick-off? Look no further. Tony offer’s captivating keynote speeches and workshops, available in flexible formats to suit your needs: 60 minutes, 120 minutes, or 180 minutes.
Tailored Corporate Programs for Your Success
Transform your organization with fully customized training programs designed to meet your specific vertical and circumstances. Whether you prefer virtual or in-person training, Tony can create programs ranging from half-day intensives to comprehensive 6-month journeys. The content will be meticulously crafted to resonate with your team, ensuring they gain practical skills and strategies they can immediately apply to drive success.
Why Choose Tony?
Experience: With a proven track record of working with global brands and training over 20,000 professionals, Tony brings a wealth of experience to every engagement.
Customization: Tony believes in tailoring his services to your specific needs. Your success is unique, and his programs reflect that.
Practical Insights: Tony’s approach is grounded in practical strategies and techniques that deliver real results. No fluff, just actionable insights.
Engaging Delivery: Tony’s speeches and workshops are not just informative but also engaging and interactive, leaving a lasting impact on your audience.
Flexible Formats: Tony offers a range of formats and durations to accommodate your event and team's schedule.
Ready to take your organization to the next level of negotiation prowess? Interested in booking a captivating keynote speaker for your event? Seeking personalized negotiation coaching for guaranteed success? Contact Tony today, and let's explore how he can best serve your needs and help you and your organization achieve remarkable results. Your success is Tony’s mission, and he’s here to make it happen.
Case Studies
Construction
After investing in Tony as their trainer, a publicly traded global construction company increased employees’ negotiation skills by 25%.
Distribution
A global steel distribution company realizes an ROI of 23,567% after investing in Tony as their trainer.
Negotiation Tips & Strategies
Clients Love Working With Tony
Whether it’s protecting margin, cutting costs, improving LTR’s, or merely feeling more confident in your life and business, clients keep coming back to work with Tony because they get results
“Tony Perzow’s training session was very constructive for me. I considered myself not a novice in Negotiations, which is why I signed up for such a compressed training session. But Tony was able to deliver nuances of Negotiation that I never thought of or even considered in the past. His way of demonstrating techniques is such that one never forgets.”
— Reuben D., Panasonic
“Tony is one of my favorite instructors! He is knowledgeable, vivacious, and doesn’t take himself too seriously. More importantly, he is able to keep your attention for long periods of time. I recently had a need to train my team of production managers and Tony was my first choice, going with anybody else wasn’t even an option."
— Andrea B,, Red Bull
“The key learnings I got while training with Tony have helped me and keep helping me in my daily professional and personal life. From negotiating my last job change to helping my wife negotiate hers, from dealing with top customers or my own kids, these techniques are the most up-to-date in an ever-changing, rapidly-evolving market. One particular technique I started using after my training with Tony is in regard to adapting to a specific psychological profile of a given customer. Also, managing timelines have become more efficient after Tony’s workshop.”