80% Of Organizations Don’t Have a Formal Negotiation Process. Don’t Be One Of Them!

Clients Get Results When Working With Tony

Tony has helped dozens of global organizations as well as over 25,000 thousand people learn how to negotiate bigger, better, and more profitable outcomes.

“Tony has been amazing to work with! He has helped our sales team tremendously. He surveyed our team and calculated an initial ROI (difficult to do with our business) and the program has already paid for itself 2x’s over. He has armed our sales execs with actionable negotiation strategies and tailored everything to our industry and team. I really couldn’t ask for a better partnership. We will absolutely hire Tony again.”

— Renee K., Chief of Staff, Flack Global Metals

How It Works?

Customized Half-Day Workshops

Discover the power of negotiation with Tony Perzow’s customized half-day workshops, offered in-person or virtually. Perfect for new clients, these sessions provide a solid introduction to essential negotiation strategies and techniques.

Full-Day Seminar

Dive deep into negotiation mastery with Tony Perzow’s customized one- or two-day seminars. Delivered personally at your corporate headquarters or training facility, these sessions offer a comprehensive exploration of essential strategies for maximum impact.

Eight-Week Virtual Program

Master negotiation with Tony Perzow’s eight-week virtual program—his most comprehensive, hands-on training. Gain deep insights, refine your skills, and achieve lasting expertise in this immersive learning experience.

Who Is It For?

sales and marketing negotiation with Tony Perzow

Sales Professionals

Tony Perzow's negotiation training empowers sales professionals with essential skills to excel, securing better deals, stronger client relationships, and increased revenue. Key benefits include:

Defending pricing
Strategic planning and preparation
Identifying leverage
Mastering the art of saying no
Effective trading techniques
Advanced information gathering
Persuasion and influence
Countering buyer tactics
Assertiveness
Setting ambitious goals
Anchoring strategies

…and much more to drive sales success.

Leadership

Tony Perzow's internal negotiation training for leadership equips leaders with essential skills to navigate and strengthen key internal relationships using the universal principles of ethical persuasion and influence. Key benefits include:

Principle of Reciprocity: Foster mutual cooperation.
Principle of Unity: Build a sense of shared purpose.
Principle of Liking: Enhance rapport and trust.
Principle of Authority: Leverage expertise for impact.
Principle of Social Proof: Encourage alignment through example.
Principle of Consistency: Drive commitment to goals.
Principle of Scarcity: Highlight value and urgency.

Empower your leadership team with tools to influence effectively and build stronger internal partnerships.

What Is Included?

Tony Perzow ensures participants retain and apply his negotiation training by integrating key strategies into his programs. These methods focus on practical learning and lasting impact:

Negotiation Simulations

Practice, Practice, Practice: Tony uses various negotiation simulations and case studies to ensure participants actively engage with and apply his methodologies.

Skill Evaluation Reports

Pre-and-Post Assessment: Tony assesses individual negotiation skills in 10 separate categories before and after training. This assessment helps track progress and improvement.

Job Aids

Essential Tools: Tony equips participants with tools and worksheets that enhance preparedness and provide a competitive edge in negotiations.

ROI Analysis

Quantifying ROI: Tony has developed a system to quantify the return on investment (ROI) of negotiation training. This analysis provides leadership with valuable insights.

LMS

Structured Learning: Tony includes a Learning Management System (LMS) that offers testing, recaps, and assignments.

Micro-Learning Videos

Bite-Size Learning: Workshops, seminars, or programs can be filmed and edited into bite-sized videos (micro-learning) of 5 minutes or less. These videos are uploaded to the LMS for easy access and quick reference.

What You Will Learn?

Tony Perzow's workshops, seminars, and programs offer fully customizable training to meet your organization's unique needs. Participants will develop a wide range of negotiation skills and strategies, tailored to your goals—whether improving team performance, addressing specific challenges, or building a culture of negotiation excellence.

Tony Perzow will teach you how to plan and prepare in a negotiation

Planning & Preparation

How to implement The Four Gears of Negotiation into your strategy.
How to shape expectations when you negotiate.
How to incorporate Planning Tools into your negotiation process.

Win/Win

How to create new value where none was before through the process of negotiation
How to establish a collaborative negotiation setting with your adversary
How to approach negotiations creatively

Tony Perzow will teach you how to gather information when you negotiate

Information Gathering

How to identify your adversary’s pressure in a negotiation
How to uncover the decision-making ecosystem within your adversary’s organization
How to approach negotiations like a detective

Relationships

How to create a climate of agreement
How to incorporate technology to persuasively communicate with your adversary
How to implement tools and strategies to better nurture your adversary

Managing Emotions

How to recognize the source of your emotions as well as problematic beliefs and behaviors
How to self-soothe after trying events
How to express emotions in an appropriate manner