Let’s Make Your Event…
Inspiring. Actionable. Buzz-Worthy. Interactive. Fun. Impactful.
Clients Love Booking Tony For Their Events
“Tony Perzow delivered the most engaging, interesting, and memorable presentation of negotiation tactics I’ve experienced.”
— Drew P., Mercedes-Benz
“This was one of the best presentations I’ve attended in the past 23 years! Thanks, Tony!”
— Shawn D., Fort Miller Group
“Tony Perzow’s negotiation presentation was the best that I have ever taken. Even exceeds a much longer course that I took in college.”
— Brett M., Starz Network
“Material is great. Tony is outstanding. Excellent at transferring knowledge. Very engaging!”
— Scott L., G.L. Huyett
Signature Speaking Topics
Tony Perzow empowers individuals and teams to master the art of negotiation, persuasion, and influence, turning ordinary interactions into extraordinary results. Below are his most-requested keynotes, packed with real-world examples, transformative strategies, and actionable takeaways designed to resonate with your audience and elevate their performance.
Defend Pricing
How to Protect Margins and Close Deals with Confidence
TOPIC OVERVIEW:
Sales negotiations are tough, and buyer pushback can erode profits. In this powerful session, Tony Perzow equips your team with a step-by-step methodology to confidently defend pricing, protect margins, and build credibility—all while closing more deals.
AUDIENCE TAKEAWAYS:
➡ A proven framework to handle price objections like a pro
➡ How to protect margins without losing the sale
➡ Why standing firm on price builds trust and authority
For Sales Teams (keynote and workshop formats available)
Planning & Preparation
The Key to Confident and Precise Negotiations
TOPIC OVERVIEW:
When was the last time your team set aside real time for planning and preparation? In this transformative session, Tony Perzow reveals a proven process to uncover hidden buyer pressures, equipping your sales professionals with the tools they need to negotiate with confidence and precision.
AUDIENCE TAKEAWAYS:
➡ A step-by-step approach to effective planning before negotiations
➡ How to uncover hidden buyer pressures to gain the upper hand
➡ Why preparation is the ultimate confidence builder in negotiation
For Sales Teams (keynote and workshop formats available)
Negotiating With Important Relationships
Building Trust and Collaboration for Better Outcomes
TOPIC OVERVIEW:
Negotiation isn’t just about deals—it’s about relationships. In this impactful session, Tony Perzow delves into how trust, respect, and accountability are the foundation of successful negotiations. Learn to recognize and overcome self-sabotaging behaviors and adopt win/win strategies that foster collaboration, strengthen relationships, and achieve the best outcomes for everyone.
AUDIENCE TAKEAWAYS:
➡ How to build trust and accountability in every negotiation
➡ Recognizing and eliminating unproductive behaviors
➡ Win/win strategies that drive stronger relationships and better results
For Sales Teams, Leaders, and Entire Organizations (keynote and workshop formats available)
Ethical Persuasion & Influence
Master the Science of Securing More "Yeses"
TOPIC OVERVIEW:
Trained by Dr. Robert Cialdini, the godfather of persuasion, Tony Perzow brings the 7 universal principles of persuasion to life. Based on the bestselling book Influence, hailed by Warren Buffet as one of the greatest business books ever, this session equips your team with proven strategies to ethically influence decisions, secure more "Yeses," and drive meaningful results.
AUDIENCE TAKEAWAYS:
➡ A deep dive into Cialdini’s 7 principles of persuasion
➡ Ethical strategies to influence decisions and gain commitment
➡ How to turn insights into impactful results in any negotiation
For Sales Teams, Leaders, and Entire Organizations ((keynote and workshop formats available)
The Ethical Conman
The Art of Influence Through Who You Are
TOPIC OVERVIEW:
Getting a "yes" is good—being a "yes" is better. In this transformative session, Tony Perzow introduces BeSuasion: the most powerful form of influence, rooted in who you are rather than what you do. By blending timeless principles of persuasion with cutting-edge behavioral science from Stanford's Behavior Lab, Tony will empower your team to attract more "yeses" naturally, without relying on tactics.
AUDIENCE TAKEAWAYS:
➡ How to embody the principles of influence to become magnetic
➡ Why who you are being matters more than what you are doing
➡ Cutting-edge insights from Stanford’s Behavior Lab to attract more "yeses"
For Sales Teams, Leaders, and Entire Organizations (keynote and workshop formats available)
Top 10 Reasons Why Tony Is The perfect Fit
INSPIRING
Tony’s enthusiasm consistently inspires audiences globally. Your audience will depart fired up, energized, and ready to reach new heights in their career and life.
CAPTIVATING
Concepts are delivered through rich storytelling — not boring professorial directives. Emotionally-charged stories help the audience retain key points while enjoying a highly entertaining experience.
RELATABLE
Tony has achieved amazing success but also has experienced great “failure” in business and in life. Audiences will relate to his authenticity, humility, and depth.
UNIQUE OUTLOOK
As an entrepreneur, Tony has been a leader in many new and exciting verticals. As an explorer, he has studied many of the great healing modalities and wisdom traditions of the world.
AESTHETICS
With Tony, there’s no bullet point lists or text-heavy screens. Instead, audiences are dazzled with high-resolution images, energizing HD video clips, memorable props, and gorgeous visual transitions.
HIGHLY ENGAGING
Tony’s training style as well as his presentations are highly interactive, fast-moving, and really entertaining. Your audience will be fully engaged and leaning forward in their seat.
ZERO DRAMA
No outrageous demands. No diva-like requests. Instead, Tony is professional, accommodating, and easy to work with. Your job is stressful, and Tony will be one less thing you have to worry about.
CUSTOM CRAFTED
Instead of a ‘canned’ speech, Tony takes the time to learn about your organization, audience, and key objectives. His presentation will be on-point, relevant, and customized to your specific needs.
REAL WORLD VALUE
Your audience will leave with meaningful tools, frameworks, and techniques that can be immediately applied to real-world challenges in business and in life
HIGH IMPACT
Tony will make every minute count. Your audience will be moved and inspired while gaining practical tools to improve performance. Tony will do whatever it takes to ensure your event is successful.
Recent Clients
Let's Collaborate for Your Next Event!
Please complete the form below, tell me more about your upcoming event and I will be in touch with you soon.