Tony Perzow Tony Perzow

How Negotiation Training Turned $66,000 into $5.5 Million in Just Six Months

So, if you’re ready to stop leaving money on the table and start seeing the kind of returns that turn heads and shatter expectations, maybe it’s time we talked. Investing in your team’s negotiation capabilities isn’t just spending—it’s strategically amplifying your earning potential. And remember, folks, in the world of negotiation, it’s not just about getting more – it’s about knowing how much more you can get. Let's just say, with the right training, the sky’s not even the limit.

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Tony Perzow Tony Perzow

Becoming the Magician of Beauty: The Ethical Con-Man's Guide to Success

The ultimate goal in our journey toward genuine success isn't merely to persuade others but to cultivate such authenticity that our very presence becomes persuasive. This path isn't about adding more layers to our persona; it's about stripping away the societal expectations and cultural conditionings that have obscured our true selves. We aim to unearth the person we were before society scripted our roles, reclaiming our original essence that existed before we were told who or what we should be. This profound process is about liberation, not just from external constraints but from the internal ones we've unknowingly accepted.

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Tony Perzow Tony Perzow

Mastering the Art of First Impressions for Entrepreneurs: Integrating Scientific Insight with Yogic Wisdom

For entrepreneurs and small business owners, nailing that first impression isn't just a skill—it's an essential strategy that can define the trajectory of your business relationships and opportunities. In the realms of negotiation, sales, and networking, understanding and implementing the principle of anchoring can profoundly influence both your personal interactions and business outcomes.

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Tony Perzow Tony Perzow

Smile Your Way to Success: The Entrepreneur's Secret Weapon in Persuasion

In the fast-paced world of entrepreneurship and small business ownership, where every interaction can determine the success of a venture, mastering the art of persuasion is indispensable. While entrepreneurs often focus on sales strategies and techniques, there's one simple yet powerful tool that can transform customer interactions: smiling. Drawing on insights from the contrast principle of persuasion and groundbreaking research by psychologists, we understand that shaping people's initial experiences can profoundly alter their perception. And there's no better way to create a positive initial experience than with a genuine smile.

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Tony Perzow Tony Perzow

The Entrepreneur’s Guide to Becoming a Good First Impression in Action

Through Dr. Daniel Kahneman's priming research and Dr. Cialdini’s contrast principle, we uncover the profound significance of pre-interaction cues in shaping subsequent outcomes. What we do before pivotal interactions can dictate the entire trajectory of the experience and significantly impact the final result. This concept resonates with the idea of priming—whereby initial experiences can be manipulated to alter people's perceptions. It's crucial to understand that this principle transcends theory; it operates as a Universal Law, much like the law of gravity. Essentially, the quality of your first impressions directly correlates with the quality of your life experiences. It's a simple equation: Great first impressions equal a great life, while bad first impressions equal a bad life.

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Tony Perzow Tony Perzow

Maximizing Profitability in Sales Negotiations: Overcoming "Garbage on the Lawn" Buyer Tactics

Research underscores the pivotal role of expectations in guiding behavior and influencing negotiation results. Studies in the Journal of Marketing Research highlight that individuals with ambitious goals and high expectations exhibit greater effort and persistence in pursuing their objectives. For instance, a study conducted by Johnson and Smith (2018) found that participants who set ambitious sales targets were 30% more likely to close deals compared to those with lower expectations.

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Tony Perzow Tony Perzow

Leveraging Dr. Cialdini's Scarcity Principle in Negotiation: Understanding Buyer and Seller Pressure

In the world of negotiation, every interaction is a high-stakes dance where pressure reigns supreme. Whether it's sealing a multimillion-dollar deal or closing a simple transaction, both buyers and sellers face intense pressures and objectives. Through my years as a negotiation expert, I've realized the critical importance of grasping both buyer and seller pressures in every negotiation scenario. It's not just about focusing on our own concerns but understanding the dynamics at play on both sides of the table.

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Tony Perzow Tony Perzow

The Paradox of Sales: Why Empathy Can Be a Salesperson's Achilles' Heel in Negotiation

In the world of sales, empathy is often celebrated as a key to success. But what happens when the scene shifts from sales to negotiation? Suddenly, the rules change, and empathy can become a liability. Salespeople are conditioned to prioritize the needs of the customer, but negotiation requires assertiveness and self-interest. It's a tough transition, as empathy can lead to conceding too much ground.

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Want to persuade your buyer? Invite them into an elevator

Negotiation with a buyer can often feel like a grand adventure, akin to exploring the depths of a jungle. To truly succeed in this complex and dynamic terrain, it's imperative to understand and embrace the diversity of personalities you're likely to encounter. As someone who has trained over 20,000 professionals in the art of negotiation, I've come to realize that not everyone will perceive you in the same way. If I'm teaching a seminar with one hundred people in the room, there will be a hundred different lenses through which your identity is perceived. While you may not have control over these perceptions, you can certainly strategize and tailor your approach to resonate with different personality types, ultimately making you more influential and persuasive.

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Competitive negotiation Tony Perzow Competitive negotiation Tony Perzow

Anchoring Your Way to Negotiation Success: The Power of Reference Points

In the high-stakes arena of negotiations, the choices we make can shape the outcome in profound ways. One such strategy that negotiators often employ is the art of anchoring. Anchoring involves introducing a reference point or "anchor" early in a negotiation, strategically influencing the course of the discussion. In this article, we'll delve into the world of negotiation psychology and explore how anchoring, as demonstrated by Dan Ariely's experiments, can be a game-changer in your next negotiation.

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The Appetite for Success: How Hunger Influences Business Negotiations

Negotiations in the business world are a high-stakes game of strategy, communication, and influence. While we often focus on the content of our negotiations, there's an intriguing factor that can significantly impact the outcome – the act of sharing a meal. In this article, we'll explore the findings from two groundbreaking studies: the "Hungry Judge Study" and "Should You Eat While You Negotiate?" by Lakshmi Balachandra, and how they reveal the profound influence of hunger on business negotiations.

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Inner Negotiation, Personal Gear Tony Perzow Inner Negotiation, Personal Gear Tony Perzow

Navigating the Post-Divorce Maze: Strategies for Negotiating with Your Ex-Spouse

Divorce is undoubtedly one of life's most challenging chapters, and negotiating with an ex-spouse can be particularly taxing, especially when children are involved. As someone who has been through this journey myself, I understand the difficulties all too well. In this article, I'll share some personal insights and practical strategies to help you navigate the tricky waters of negotiating with your ex-spouse successfully.

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Collaborative Negotiation, Win-Win Tony Perzow Collaborative Negotiation, Win-Win Tony Perzow

The Art of Win-Win Negotiation: Baking Bigger Pizzas and Creating Value

Negotiation is a skill that permeates every aspect of our lives, from landing a job with your dream salary to deciding where to go for dinner with your significant other. While many people believe that successful negotiation means both parties walking away with a warm and fuzzy feeling, the truth is far more nuanced. Let's delve into the art of win-win negotiation, uncovering its true essence and providing you with practical strategies to master this valuable skill.

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Planning & Preparation Tony Perzow Planning & Preparation Tony Perzow

Mastering the Art of Asking the Right Questions in Negotiation: Unveiling the Power of Inquiry

One of the most common pitfalls in negotiation is the tendency to focus solely on your own pressures and concerns. We often get stuck in our own heads, worrying about what could go wrong for us – "What if I don't make this sale? What if I don't get this job? What if I lose this client?" However, to truly excel in negotiation, you must shift your perspective. It's not just about your pressures; it's about understanding the pressures on the other party.

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Inner Negotiation Tony Perzow Inner Negotiation Tony Perzow

The Blueprint for Becoming a Master Negotiator: Unveiling the Six Essential Attributes

Negotiation is an art that transcends the conference room, permeating every facet of our lives. Tony Perzow, after training over 20,000 professionals, has discovered a remarkable pattern – a blueprint for unparalleled happiness, success, and abundance. At its core lies a profound connection between negotiation skills and overall well-being. Let's delve into the six essential attributes that set master negotiators apart:

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